mtv
Design System
ABOUT
The international MTV web platform is designed to serve the editorial and marketing requirements of 20+ MTV digital properties. Site by site, each market is being migrated over to the mobile-first platform, promoting a global brand aesthetic.
Initially collaborating with two user interface designers, we designed a central wireframe and mock-up library that can be accessed company-wide. Our UI Style Guide assisted the Development Team when building the frontend of the site.
The video-centric platform is designed to support region-specific content strategies, as well as multiple time zones, different languages, non-Latin character sets (Japanese, Chinese), left-to-right and right-to-left reading (Hebrew) and legal requirements.
THE DESIGN SYSTEM
Walnut's design strategy incorporates the parent company's established home goods aesthetic and market expertise to create artwork that enhances modern interiors while ensuring it remains stylish and budget-friendly.
Light up an industry by lighting up the room.
The process
the development
Walnut's development process combines the parent company’s extensive knowledge of home furnishings with cutting-edge art production techniques to produce a refined and diverse collection of high-quality, accessible artwork.
the takeaway
Walnut effectively leverages the parent company’s reputation to introduce a sophisticated range of affordable artwork, successfully bridging the gap between home decor and art while appealing to a tastefully discerning audience.
